Aryan GulatiNarrative Architecture
For agencies Send a brief

Narrative strategy · Content architecture · Bengaluru, working worldwide

I write the story your funders, buyers and reviewers each need to read.

Narrative strategy and senior writing for climate, impact and B2B organisations, built on eight years of positioning, proposals and long-form work for readers at GCF, UNDP, the World Bank and FCDO.

Send a brief See the case files

Half-finished briefs welcome. You’ll hear back within a week.

A typical edit

Our impactful, community-led solutions empower local beneficiaries to build resilient futures. The women running the nursery are not beneficiaries. They are the reason it works. name who does the work, then say what it does

For organisations that cannot afford to get the story wrong.

8+years in content, brand, communications and PR
1,500+published pieces across blogs, LinkedIn, Instagram and long-form
100+pitch decks, funder narratives and partnership proposals, about half funded or signed
30+countries covered, across international marketplaces and climate programmes
12people in the largest team I’ve led, across copywriting, content, SEO, design and analytics
11leaders’ LinkedIn voices written, in climate finance, HR tech, the creator economy and workforce skilling
4consecutive UN climate conferences, COP27 to COP30
10+guest lectures and workshops

Organisations I’ve worked with

Chronus · Value Network Ventures · Wobb.ai · Pride Circle · BeUnic · Pioneer Management Consultant · Her Career Foundation · Amazon · Commune

Organisations I’ve collaborated or trained with

One Future Collective · British Council · Museum of Art & Photography · Kanike Studio · Streetlevel Photoworks · BeFantastic

Institutions my proposals and reports were written for

GCF · UNDP · UN Women · World Bank/IFC · FCDO · GIZ · USAID

The funders and reviewers who read the climate work, as its intended audience.

Brands and creators I’ve written for in the creator economy

Campaign concepts and creator briefs across beauty, food, fashion, finance and couple influencers. Filter by category.

  • Myntra
  • Plum
  • Juicy Chemistry
  • SkinQ
  • Naturali
  • Carmesi
  • Rangriti
  • Melorra
  • Candere
  • Chumbak
  • HDFC Life
  • Tata Capital
  • IDFC First Bank
  • Policybazaar
  • Moneycontrol
  • Capital.com
  • Apollo Pharmacy
  • MediBuddy
  • Zandu
  • Dr. Vaidya’s
  • Xiaomi
  • Casio
  • Bluehost
  • GoMechanic
  • Fenesta
  • Deciwood
  • Alpino
  • Radico Khaitan
  • John Distilleries
  • apna
  • Yellow Class
  • Chitkara University
  • Languify
  • Jeevansathi
  • Deccan Chronicle
  • Social Samosa

Sectors

Nine sectors, each with its own reader.

Choose a sector to see what the strategy involved, who it was written for and the work it produced.

Sector 01

Climate finance and carbon markets

Narratives for carbon projects that have to satisfy investors, registries and communities at once, for nature-based and clean-energy projects in 18 countries.

Who read it
Carbon buyers, impact investors, multilateral funders and project communities
Typical work
  • Pitch decks
  • Funder proposals
  • COP briefings
  • Field stories
  • Exhibition text

The problem I’m hired for

The register changes by audience. The discipline doesn’t.

Most organisations tell one story to six audiences and wonder why four of them never act. A funder scans for risk and evidence, a buyer wants cost and proof, and a community partner checks whether they were spoken about or spoken with. I build one narrative spine for the organisation, then write each version so it survives the person reading it.

How I’d rewrite yours: send a brief

For the funder

Benefit-sharing is written into the project’s governance, so revenue reaches households even if the project team changes.

For the buyer

Every credit traces to a named restoration site, with community benefit audited alongside the carbon.

For the community

You decide how the fund is spent. The project reports to your village council, not the other way round.

Illustrative rewrite: one commitment, written for three readers.

Case files

The decision behind the deliverable.

Each file shows the brief as it arrived, the problem underneath it, the move I made, and the writing itself, marked up the way an editor would mark it.

File01
Climate finance · 2026

Roots and Returns

The reader who had to say yes: Investors, buyers and policymakers at London Climate Action Week

Climate finance audiences hear “community benefit” constantly and believe it rarely.

Curated and wrote every panel. In a London heatwave, visitors stayed long after the programme.
File02
Product narrative · 2026

Commune

The reader who had to say yes: Conscious buyers, retailers and ESG teams choosing gifts and suppliers

A marketplace of traceable goods had to explain why provenance matters before it could sell anything.

Built from a blank page, launched at Roots and Returns, and live at communearth.com.
File03
Talk · 2026

Queer Ecologies

The reader who had to say yes: A whole climate organisation, most of them non-specialists

Queer theory can sound abstract, or political, to a room of carbon practitioners.

A 42-slide Discovery Session that colleagues called one of the most engaging in the series.
File04
DEI · 2026

Not Your Diversity Checklist

The reader who had to say yes: Comms leads, DEI practitioners, grant writers and HR teams

Most inclusion vocabulary is built to be believed rather than verified.

A free language audit and toolkit, published through the One Future Fellowship.
File05
Climate · 2024–25

Field stories at VNV

The reader who had to say yes: Carbon buyers and funders on LinkedIn and Instagram

Project data proves a credit exists. It doesn’t make anyone care who stands behind it.

About 43 logged posts across two channels, including the Trees for Livelihoods series.
File06
DEI · 2023

Pride in Education

The reader who had to say yes: Parents, teachers and school leaders

Sensitive subjects need warmth and precision at once, in a carousel’s worth of words.

About 95 Instagram posts for Pride Circle’s education programme, where I led ideation and strategy.

Ways to work together

Start with a day. Stay for the year if it works.

Start small

A one-day positioning workshop, a two-week narrative audit, or a talk for your team.

Fixed fee, confirmed in your scope.

Book a workshop

Retainers

A standing seat in your content team at 15 or 20 hours a week, with a monthly planning call.

One monthly fee for 15 or 20 hours a week, with a six-month minimum.

Ask about a retainer

Projects

Positioning and message architecture, voice guides, website copy, funder narratives and long-form reports.

One fixed fee per project, agreed in writing before work starts.

Send a brief

Every fee is fixed in writing before work starts. Share a budget range in the brief and I’ll scope to what you have.

Formats

What I’ve written, edited and shipped.

Eight years of deliverables, filed by where they go. Open a drawer, or search for the thing you need.

89 formats in 9 drawers

Drawer 01 of 9

Strategy and brand

The decisions every other piece is written from.

  • Positioning statements
  • Messaging frameworks
  • Brand narratives
  • Voice and style guides
  • Editorial guidelines
  • Content strategies
  • Content audits
  • Editorial calendars
  • Audience personas
  • Communications plans
  • Crisis communications plans
  • Naming and taglines

After you send the brief

Questions first, then a price, then the writing.

  1. BriefSend what you have, finished or not.
  2. QuestionsWithin a week, you get the questions I’d ask before writing a word.
  3. ScopeOne fixed fee and a timeline, in writing.
  4. DraftsA first draft and two rounds of revisions, delivered in your templates.
  5. HandoverFinal files plus a one-page note on the choices I made, so your team can keep the voice.

I work inside your stack: HubSpot, Google Analytics and Search Console, Notion, Asana, Google Workspace, Microsoft 365, DITA and XML.

What colleagues say

“They combine creative thinking with strategic clarity and have the confidence to see a vision through, even when it’s not immediately obvious to others.”
Sheena Patel, Head of Livelihoods, Value Network Ventures · on Roots and Returns
Pavithra Praveen BabuLead Graphic Designer, Value Network Ventures
“Unlike most writers who simply hand over text, Aryan began providing briefs that practically laid out the visual hierarchy for me.”
Commune launch
Kasturi NavalkarHead, Partnerships and Strategic Collaborations, Value Network Ventures
“Aryan is an exemplary colleague, and one whose vision can change the trajectory of storytelling in an organization.”
Rebrand decks
Abhilasha ChattopadhyaySocial Scientist, Value Network Ventures
“They often notice things or bring in perspectives that the rest of us may have missed.”
Editorial review
Deboshmita DeyPrincipal (Technical), Value Network Ventures
“Fewer review rounds and better understanding of our projects.”
Energy tech decks

Quoted with written permission. References on request.

Practice notes

Trained in
English and cultural studies
Reads for
What a document assumes, as much as what it says
Works across
SaaS, platforms and marketplaces, climate and inclusion
Also practises
Documentary photography, curation and teaching
Writes about
Language, power and who gets to be the subject of a sentence
Pronouns
They/them

About

I came to strategy through cultural studies, documentary photography and eight years of deadlines.

I’m Aryan Gulati (they/them), a narrative strategist and writer based in Bengaluru. Cultural studies taught me to read a document for what it assumes as much as for what it says, and documentary photography taught me to stay with a subject until it stops performing for the camera. Both habits shape how I work: before writing anything, I ask who has to act on it, what they already believe, and what would make them check a claim rather than nod at it.

What keeps me curious is the distance between the language institutions use and the lives that language is meant to describe. In climate and inclusion work, that might be a project explaining itself to the village it depends on, or a company describing inclusion to the people it hires.

In technology the distance is between what a product can do and what a buyer, a user or an engineer needs to read before they trust it. I write across that whole stack: positioning and demand content for SaaS, the microcopy inside an app, structured technical documentation in DITA and XML, and the search content that decides whether anyone finds the product at all. Outside client work I curate exhibitions, teach guest lectures and write about language and power on LinkedIn, because each of them sharpens the other.

  • I ask before I write.
  • Every claim carries its source.
  • AI drafts research notes; I write every sentence you receive.
Read my writing on LinkedIn

Next step

Send me the brief, or your client’s.

Start a project

You have a story that has to land with someone who can say no.

  • You answer to funders, investors, regulators or a board, and the writing has to survive their scrutiny.
  • You need positioning, a voice or a narrative that several teams will build on.
  • You want one senior person who writes, rather than an agency layer between you and the writer.
  • Your budget fits the rate card, or you’d like a scope to find out.
Send a brief

A reply within a week, with the questions I’d ask and a fixed fee. Or email me directly.

For agencies and studios

I work inside your team, under your name.

When your client needs senior narrative or writing capacity, I join the engagement for one deliverable or the whole project, delivered in your templates and review flow.

  • You have a client brief that needs positioning, a voice or long-form writing.
  • You want a positioning brief your designers can build from.
  • You need white-label work, with an NDA on request.
  • You can give me one point of contact and consolidate feedback into one round per draft.
Send the client brief

Choose “A client of my agency or studio” in the form. You’ll get a scope and a fixed fee within a week.

not sure which? email me

Questions

Before you send it.

What does a project cost?

It depends on the scope, so every project gets one fixed fee in writing before work starts. Share a budget range in the brief and I’ll scope to what you have.

How soon can you start?

Usually within a week of a signed scope. Urgent work is possible on a retainer.

Will you sign an NDA or work under our name?

Yes. Agency work is white-label by default, with an NDA on request.

Do you use AI?

For research and first-pass structure, and the scope says so. Every sentence you receive, I’ve written or rewritten.

Do you work with clients outside India?

Yes. I invoice in INR, USD, GBP or EUR and work across time zones.